Comments on: Keyword Effectiveness Index (KEI) with Google Keyword Data

By: Vince Law

Vince Law — Tue, 14 Dec 2010 03:40:52 +0000

Hi Dylan,

If I were to do a search to see who my real competitors are, I would now use phrase matching for both Google.com and Google AdWords. A lot of web sites have very poor SEO, so using broad matching won’t return all the competitors I should beat.

Please note that exact matching on Google.com is actually “phrase matching”. I don’t use exact matching for Google AdWords any more.

An even better way to find your best competitors would be to use the allintitle operator in Google.com.

Here’s an example of the keyword phrase, “WordPress Help”, which is the main keyword I am targeting on my home page.

http://www.google.com/webhp?hl=en#sclient=psy&hl=en&site=webhp&source=hp&q=allintitle:%22wordpress+help%22&btnG=Google+Search&aq=f&aqi=&aql=&oq=allintitle:%22wordpress+help%22&gs_rfai=&psj=1&fp=267856ed3ee60de5

You could also try the allinanchor operator…

http://www.google.com/webhp?hl=en#sclient=psy&hl=en&site=webhp&q=allinanchor:%22wordpress+help%22&btnG=Google+Search&aq=f&aqi=&aql=&oq=&gs_rfai=&psj=1&fp=267856ed3ee60de5

By: Dylan

Dylan — Fri, 10 Dec 2010 02:34:54 +0000

Great post. Thanks for breaking down the KEI for Google data. I just have one question – why did you decide to query the Adwords tool, and search Google.com for exact match opposed to broad match?

Google is a semantic search engine therefore it would seem most relevant to run your Adwords search volume queries without [exact match] , and to query Google.com for competitors without “quotes” for target keywords.

If I’m positioning my site for the keyword “online music service” I don’t really care what order the keywords are in, nor do I care if Google semantically relates keywords such as “internet music service” or “online music company”. As such wouldn’t it be best to elminate exact match when looking for search volume and competitors on Google?

Thanks!

Thanks

By: Jared

Jared — Tue, 06 Oct 2009 11:00:42 +0000

I use KEI when doing research, but you have to realize that the absolute values are not very important. The KEI of a keyword only matters in comparison to other keywords derived in the same manner.

By: Aaron @ Fitness Training Programs

Aaron @ Fitness Training Programs — Sat, 12 Sep 2009 02:57:11 +0000

What a great post. Sometimes it’s beneficial to understand the algorithm behind a program such as KEI. Great information here. I’ll be using more of KEI in the near future. Thanks again!

By: David @Website Hosting

David @Website Hosting — Sun, 09 Aug 2009 11:02:43 +0000

Whow – This was the first blog post I’ve come across where somebody tries to explain the math behind KEI. Very good – I’ll try to apply KEI more to my keyword research! Thanks! David

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Sat, 25 Jul 2009 12:31:44 +0000

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