"If you can get along with everyone and everyone loves you, then you don't stand for much. A person who stands his ground for his principles and won't compromise his integrity is not loved by everyone."
- Larry Winget
Yesterday, Sitepoint gave away a free CSS eBook with a very smart combination of Twitter, Digg and their newsletter. It is such a wonderful way to get a lot of followers on Twitter, lots of Diggs on Diggs and a lot of free traffic to their web site.
Here’s how Sitepoint did it…
Step 1: Newsletter
I received a free copy of their Photoshop Anthology eBook some time ago, therefore they sent me this email because I was on their list.
Step 2: Promotion Page
They bought a domain called Twitaway.com to redirect visitors to a particular page on their web site that promotes this free CSS eBook giveaway. They have a nice countdown timer, a Digg vote button, newsletter subscription box and a link to their Twitter profile on this page. You may either follow them on Twitter or subscribe to their newsletter to get the free CSS eBook. I chose to follow them on Twitter because I am already on their list.
Step 3: Digg
Sitepoint submitted a Digg submission to Digg in the Programming category. 190 digs since I last saw the page yesterday. I think they are aiming for the front page of Digg, which is more than possible within 14 days.
Step 4: Twitter
So I followed them on Twitter. About 30 minutes later, I received an email from them.
I think they used TweetLater to automate this step. I cannot imagine someone manually following all the new followers.
I was expecting a message from Sitepoint via Twitter and I got one! More clues that they used TweetLater. The message included a download link of the CSS eBook. This marketing sequence really blew me away and I now know the power of Twitter combined with other online marketing mediums.
If you know of similar online marketing campaigns, please let me know about it.
Tagged As: digg, E-book, newsletter, sitepoint, Social network, Social Networking, twitter
1 Comment On “Lots of Free Traffic with Twitter + Digg + Newsletter”
On 22nd November 2008 2:48 AM, Matt Mickiewicz
said:
Thanks for the write-up!
400 followers to 10,000+ in 48 hours is definitely an achievement we’re proud of. I don’t think anyone has replicated anything similar – though I imagine we’ll be seeing a lot of copycats in the coming months.
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