Straight From Google’s Mouth: Google’s Search Engine Optimization Starter Guide

Google recently released a PDF guide on what they consider to be good search engine optimization for their search engine. Trust Google over the “SEO gurus”….

Some of the information includes:

  • improving title and description meta tags
  • URL structure
  • site navigation
  • content creation
  • anchor text

This PDF guide confirms some of the SEO principles we already know and helps us to optimize for Google without the fear of running foul of their rules.

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