Software for Search Engine Optimization

Free Software for Search Engine Optimization

You probably have never heard of Firefox being a SEO tool. Alone it is not, but the SEO for Firefox add on displays a lot of information of each web site on the search engine result pages.

Rank Checker is a tool that will allow you to keep an eye on your web site rankings at the top search engines – Google, Yahoo, MSN, Ask, and their foreign TLDs. All you have to do is enter which search engine you want results from, a URL and a keyword. The results are automatically returned to you. All you need to utilize this tool is a SEOmoz account which is free. If you choose the free version you can run 5 keyword searches a day.

Another Firefox add on is Search Status. Search Status lets you gather search engine statistics about a web site like the number of incoming links, competing pages, Google PR rank and much more. You can get these statistics by entering search engine commands but this tool makes it very easy for you to do it without knowing the search engine commands.

Good Keywords is a Windows software that helps you find the keywords you need for your web site. This is a very basic keyword research software that does not match paid software.

Paid Software for Search Engine Optimization

Advanced Web Ranking software has 4 versions – Standard, Professional, Enterprise and Server. You may opt for a 30 day trial. For the software to scan for your web site’s rankings, you need to enter your web site’s URL and a list of keywords related to your web site. This ingenious web ranking tool monitors over 800 search engines to let you know what spot you are in and generates a lot of fancy reports for you to review. One of the best things about Advanced Web Ranking is its ability to check for your search engine rankings automatically over a period of time.

Weblog Expert analyses logs of Apache and IIS web servers. It can even read GZ and ZIP compressed logs. Apache logs are usually located in the /log/ folder of your web site. To have this log generated and saved, you must enable it in the web host’s control panel. Weblog Expert reads information from your web server’s logs and returns information on which pages visitors access, how many hits your web site gets per day, where your traffic is coming and much more. This software is available in Professional and Standard versions. You may try the free 30 day trial to test run the software. There is also a free version called WebLog Expert Lite.

Top 200 Blog RSS Submitter will submit your web site to lots of RSS and blog directories. This is a great time saver for webmasters who wish to promote their blog or web site that has RSS feeds. Not all directories can be fully automated. There are directories that require no user input whatsoever and directories that require you to fill up forms.

Niche Inspector is a software that get keyword results from the Google, Yahoo and MSN to filter out the most profitable niches from your list of keywords. What this software does is seek the keywords that pay the most and have the least competition. If you have the higher paying keywords that are also easy to rank on your web site, your site is practically guaranteed to make a nice profit from Google AdSense.

Free Web-Based Search Engine Optimization Services and Scripts

Formerly Measure Map, Google Analytics or GA is as you may have guessed a Google based service which is free of charge. It puts together concise statistics about who has visited a web site. Using this service allows you to track sales, how many people viewed a certain page and who downloaded what. By utilizing this tool, you know which advertisements are getting the most traffic and what you need to do to improve your rankings. The data you receive can be as complex or as simple as you want. Furthermore, it is not run on your own web server, which allows you to free up more web server resources for your web site.

AWStats is a favourite of many because it is bundled with cPanel. This script will allow you to gather information about your web site’s visitors. The script is usually run once everyday so that you have the current statistics everyday. AWStats works very much like Weblog Expert as it gathers its information from your web server logs. AWStats run directly from your web server and this may cause your web server to slow down your web site at times.