Google AdWords Affiliate Policy Change Answers

Google got back to me and this was what they had to say:

Hello Vincent,

Thank you for your email. I understand that you have some questions about our new affiliate policy.

Google has incorporated a new affiliate advertising policy that is designed to provide a better user and advertiser experience. We now only display one ad for affiliates and parent companies sharing the same URL per search query. So you can continue to use the affiliate merchant’s URL. As always, your ad will be displayed based on Ad Rank for given search queries.

If you’re an affiliate, this means that you no longer need to identify yourself as an affiliate in your ad text. However, your current ad text will continue to display your affiliate status until you change it.

To change your ad text, please follow these steps:
1. Log in to your account.
2. Click a campaign.
3. Click the Ad Group you would like to change.
4. Click ‘edit’ located next to your ad text.
5. Make changes to the ad text.
6. Click ‘Save changes.’

Affiliates or advertisers using unique URLs in their ads will not be affected by this change. Please remember that your Display URL must match the URL of your landing page, and you may not simply frame another site. Also, we don’t allow ads that redirect to the parent company’s site if the domain name of the Destination URL differs from the Display URL.

If you have additional questions, please visit AdWords Support at https://adwords.google.com/support, where you’ll find answers to many frequently asked questions.

We look forward to providing you with the most effective advertising available.

Sincerely,

Matthew
The Google AdWords Team

I believe the email answers all my 3 questions. Well let’s get to work on this!